Course Content:

Module 1: Foundations of Digital Marketing (Weeks 1-2)

• Introduction to Digital Marketing
• Evolution of Online Marketing
• Digital Marketing Strategies and Frameworks

Module 2: Website Essentials and Optimization (Weeks 3-4)

• Basics of Web Development
• User Experience (UX) Design
• Website Optimization for Search Engines

Module 3: Search Engine Optimization (SEO) Strategies (Weeks 5-8)

• On-Page and Off-Page SEO
• Keyword Research and Analysis
• Local SEO Tactics

Module 4: Social Media Marketing (SMM) Strategies (Weeks 9-12)

• Social Media Platforms Overview
• Content Creation and Scheduling
• Social Media Advertising

Module 5: Content Marketing Strategies (Weeks 13-16)

• Content Strategy and Planning
• Blogging and Content Creation
• Content Distribution Channels

Module 6: Email Marketing and Automation (Weeks 17-20)

• Email Campaign Design and Execution
• Email Automation Tools
• Analytics and Optimization

Module 7: Pay-Per-Click (PPC) Advertising (Weeks 21-24)

• Introduction to PPC
• Google Ads and Bing Ads
• Ad Copywriting and A/B Testing

Module 8: Analytics and Data Interpretation (Weeks 25-28)

• Introduction to Web Analytics
• Data Interpretation and Reporting
• Conversion Tracking

Module 9: Digital Marketing Strategy and Planning (Weeks 29-32)

• Developing a Digital Marketing Plan
• Budgeting and Resource Allocation
• Campaign Execution and Optimization

Module 10: Legal and Ethical Considerations in Digital Marketing (Weeks 33-36)

• Privacy and Compliance
• Ethical Practices in Digital Marketing
• Case Studies and Best Practices

Final Project and Certification (Weeks 37-40)

• Real-world Application of Digital Marketing Skills
• Capstone Project Presentation
• Awarding of the "NextGen Certificate in Digital Marketing Expert"